Accelerate success through Alignor's proven Interest-based Methodology

Who we are

Alignor is the world leader in performance improvement solutions utilizing the interest-based approach to negotiation, persuasion and leadership development. We customize our training sessions to meet your business objectives and deliver a competitive advantage with results you can measure.

18 to 1 ROI from
SALES Training

Within six months of training 80 field reps and sales managers, a major consumer products company documented an 18 to 1 return on investment. The six-month increase in sales directly linked to use of the Alignor methodology was over $3,000,000.

16 to 1 ROI from

Less than a year after training over 200 account managers, a Fortune 500 information technology services company reported a 16 to 1 return on investment. The increase in sales tied to use of the Alignor model was over $8,000,000.

Our Offerings

Alignor offers world class training for sales negotiations, assertiveness and influencing. We offer in-person training, consultations on real-life business challenges, and a suite of technology-enabled tools and blended learning options that fit a variety of learning styles and budgets.


Client testimonials

  • The Alignor team has worked closely with us to understand not only our business, but how their negotiation expertise can be implemented ongoing by our sales and account management workforce to drive results.

    Sr Director of Sales and Account Management Training
    Thomson West

  • We found Alignor so valuable it became a cornerstone of Imation's operations, augmenting our financial discipline.

    "BILLION DOLLAR TURNAROUND: The 3M Spinoff that Became Imation"

    Chairman and CEO (retired)

  • Alignor's content, instruction methodologies, and delivery methods are among the best I have seen either in India or overseas. Our managers demonstrated a measurable improvement in core skills after working with Alignor.

    Regional Vice President HR (India & China)
    Matrix Laboratories Limited, a subsidiary of Mylan Inc.

  • I have been to the Harvard program and other high-level negotiation trainings, and Alignor has the best tools and process I have ever seen for implementing an interest-based approach to negotiation.

    Vice President
    US Bank

  • We have measured a large positive impact on sales since implementing Alignor's interest-based approach to sales negotiations. Many in our field sales force enthusiastically utilize this process.

    Director of Learning and Development
    Schwan's Consumer Brands North America, Inc.

  • . . . [A]n excellent workshop . . . . The negotiation skills you taught us are already being practiced in our everyday work.

    Pharm.D., Senior Medical Information Scientist

  • Thank you for doing such a great job for us this week! The unanimous sentiment within my group was that this was the best training they had ever had. I wholeheartedly concur with that.

    Director, Special Sales
    Northwest Airlines (now Delta Air Lines)

  • I so believe in your program, I have been promoting your course to all my CCIM colleagues as the opportunity presents itself. The advanced skills you teach have great value in the matter what product or service a company provides.

    Regional Account Manager

  • Thanks again for putting together a great negotiating platform.

    Investment Real Estate Advisor


Leveraging Relationships For Sustainable Value

Written by international negotiation expert and Harvard Law graduate John Shulman, this book uses practical examples and a strong theoretical framework to help readers navigate three common negotiation challenges:

  1. Selling value when a buyer is focused on price.
  2. Generating consensus and buy-in with speed and flexibility.
  3. Handling difficult people.