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What are the possible costs of being assertive?

There can be costs to being assertive. One is that your peers and colleagues may feel you cross the line from being appropriately assertive to being too pushy or aggressive. They may feel that you are not collaborative enough, that you are pushing your own agenda, or that you are trying to stand out at their expense. Sometimes, if others disagree with you, they may use your assertiveness against you by finding ways to make you look bad, such as by failing to share key information. When you are assertive, you may be unfairly blamed for a bad outcome (because you made your views visible to others) or you may be appropriately blamed for problems that you would not have been associated with had you not been assertive. Finally, if you are assertive, you may be viewed as a threat by leaders or rivals who do not want their views to be challenged.